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Case Study - Listening and Responding to Electoral Expectations via MaxDiff

Study overview

The challenge

A political party needed to prioritize the policy themes that resonate most with voters while avoiding internal bias and intuition-only decisions.

The solution

A MaxDiff study measured and ranked 12 political themes across the full electorate and a strategic segment of married parents with middle income.

Study impact: +4 points in voting intention in the target segment after message optimization.

Business impact

The campaign reallocation improved vote intent in the strategic audience while preserving broad support among all respondents.

Vote intention
+4%
Message relevance
+18%
Campaign efficiency
+12%

Priority Ranking of Political Themes

Bubble Chart - Perception Map

ⓘ Understanding this chart This chart shows how incentives relate to each other in consumers' minds. Bubble size represents overall preference. Items close together are perceived as similar and may substitute each other. Items further apart tend to be complementary.
Social protection Economic order Immediate urgency Structural priority
Bubbles combine preference strength (size) and strategic positioning (x/y) to identify themes that are both high-impact and differentiating.

Product Mix Report - Recommended Message Portfolio

ⓘ How to read this chart This chart identifies the optimal combination of incentives. The first item is the most preferred individually. Each additional item is selected because it adds the highest incremental preference when combined with the previous ones. Bars show the incremental contribution of each item, while the line represents the cumulative preference generated by the mix.
Recommended mix: 4 complementary themes balanced between immediate concerns and long-term reassurance to maximize persuasion across subgroups.
ℹ️ About the real study behind this case

This case study was derived from a real study conducted by MaxDiffPro. It has been anonymized for confidentiality: the tested options and results shown here do not correspond exactly to reality. The actual study had the following characteristics:

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Country
Swiss flag
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Items tested
24
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Respondents
~350
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Timeline
5–7 days

The timeline depends on the complexity of the study and the target audience.

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Typical study: 15–25 items tested · 150–300 respondents · Results in 3–5 days

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