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Case Study - Optimization of Eco-Friendly Initiatives in a Hotel through MaxDiff

Case Study - Optimization of Eco-Friendly Initiatives in a Hotel through MaxDiff

The challenge

A hotel group needed to prioritize environmental initiatives that improve guest perception while keeping operating costs under control.

The solution

MaxDiff ranked 10 initiatives among all guests and business travelers to build an evidence-based sustainability roadmap.

Business impact

The hotel focused on initiatives with high perceived impact and better cost-benefit, improving sentiment and operational alignment.

Online reviews
+7%
Guest satisfaction
+11%
Sustainability ROI
+10%

Ranking of Eco-Friendly Hotel Initiatives

Bubble Chart - Perception Map

ⓘ Understanding this chart This chart shows how incentives relate to each other in consumers' minds. Bubble size represents overall preference. Items close together are perceived as similar and may substitute each other. Items further apart tend to be complementary.
Guest wellbeing and trust Operational efficiency Immediate visible impact Long-term sustainability credibility
Bubbles combine preference strength (size) and strategic positioning (x/y) to identify themes that are both high-impact and differentiating.

Product Mix Report - Recommended Message Portfolio

ⓘ How to read this chart This chart identifies the optimal combination of incentives. The first item is the most preferred individually. Each additional item is selected because it adds the highest incremental preference when combined with the previous ones. Bars show the incremental contribution of each item, while the line represents the cumulative preference generated by the mix.
Recommended mix: plastic reduction, efficient HVAC, solar energy, and insulation to balance visibility, savings, and guest value.
ℹ️ About the real study behind this case

This case study was derived from a real study conducted by MaxDiffPro. It has been anonymized for confidentiality: the tested options and results shown here do not correspond exactly to reality. The actual study had the following characteristics:

🌍
Country
Swiss flag
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Items tested
16
👥
Respondents
~240
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Timeline
4–6 days

The timeline depends on the complexity of the study and the target audience.

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Typical study: 15–25 items tested · 150–300 respondents · Results in 3–5 days

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