MaxDiff Case Study: Finding the Slogan That Drives Sales

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MaxDiff Case Study: Finding the Slogan That Drives Sales

This case study shows how MaxDiff analysis helps pet brands select the most effective marketing message by revealing which slogans truly resonate with dog owners across different demographic segments.

Case Study: How a Dog Treat Brand Increased Conversions by 15%

The challenge

A premium dog treat brand was preparing to launch a new natural product line. The marketing team had 14 slogan options, but no reliable way to identify which message would resonate most with dog owners. What seemed obvious… wasn't.

The solution

To identify the winning message, the company ran a MaxDiff analysis (Maximum Difference Scaling), a best-worst choice method that ranks options by real trade-offs. The study was conducted with MaxDiffPro, the AXYZ Analytics platform dedicated to MaxDiff studies. 320 dog owners across Australia were surveyed, with results segmented by owner profile, young urban pet parents (18–35) vs. families with children (36–55).

Key Insights

💡 The most effective slogan depends strongly on the customer profile.

A bite of happiness for your best friend. emerged as the strongest message overall.

💡 The most effective slogan depends strongly on the customer profile. owner profile:

Why it matters

Instead of choosing by intuition, the brand validated which promises create the strongest impact for each audience.

The impact

With a prioritized messaging platform, the brand deployed more precise communication by channel and audience, with 📈 +15% conversion in just 4 weeks.

Research Results

Score Ranking:

#1 Highest Score #2 Second Highest #3 Third Highest
All
Age 18-35
Msg. 1
A bite of happiness for your best friend.
89%
77%
Msg. 2
Because a good dog deserves an excellent treat.
84%
80%
Msg. 5
Small treat, big moment of happiness.
81%
89%
Msg. 6
For dogs who deserve the best.
80%
92%
Msg. 9
The simple joy of being a dog.
79%
80%
Msg. 4
The taste they love, the quality you demand.
78%
70%
Msg. 10
Naturally delicious. Irresistibly dog.
77%
64%
Msg. 13
An exceptional treat for an exceptional companion.
60%
54%
Msg. 8
Your loyal companion's gourmet break.
59%
59%
Msg. 7
Every bite says "good dog!"
50%
50%
Msg. 3
The reward that gets tails wagging.
46%
41%
Msg. 14
When treat time becomes a moment of connection.
37%
45%
Msg. 12
The reward that brings you closer.
20%
24%
Msg. 11
Pure ingredients. Absolute pleasure.
13%
9%
ℹ️ About the real study behind this case

This case study was derived from a real study conducted by MaxDiffPro. It has been anonymized for confidentiality: the tested options and results shown here do not correspond exactly to reality. The actual study had the following characteristics:

🌍
Country
Australian flag
🐶
Items tested
16
👥
Respondents
~320
⏱️
Timeline
5–6 days

The timeline depends on the complexity of the study and the target audience.

MaxDiff for slogan testing

Why use MaxDiff analysis to test marketing slogans?

MaxDiff analysis reveals genuine message preferences by forcing respondents to choose the most and least compelling slogan in repeated small comparisons. Unlike surveys that simply rate each message, MaxDiff produces a discriminating preference ranking that exposes real differences between slogans, and shows how those preferences shift by audience segment, so brands can tailor their messaging with confidence.

Want similar insights for your brand?

We can design a focused MaxDiff study around your category, audience, and decision.

Typical study: 15–25 items tested · 150–300 respondents · Results in 3–5 days

Book a 20-min demo