The AXYZ Analytics Journey — How It All Began

AXYZ Analytics traces its origins to Valerie Severin and Pierre Uldry, who completed PhDs with Professor Jordan Louviere at the University of Sydney. His work on MaxDiff and Discrete Choice Experiments helped shape their approach, among other influences. In 2000 the duo founded a consultancy focused on choice modeling and experimental design. In 2007 they were joined by Marc Uldry, adding depth in computational statistics. In 2010 Cindy Ford, joined the team, further strengthening the technical side. Over time the firm traded under different names and broadened its work across sectors such as healthcare, finance, and technology. The aim has been consistent – build useful models, test them carefully, and help clients make decisions with evidence. In 2020 the company rebranded as AXYZ Analytics to reflect a wider scope in data science and cross-disciplinary projects. Today AXYZ Analytics focuses on practical, defensible analytics – bridging research and application after 25 years in the field. Our team is growing to match the work – Iris Levy keeps our message clear, Moshe Vaizman strengthens operations and growth, and Yariv Levy, steers the data and engineering stack.