- Segmentation Pro
Smarter Segmentation for Real-World Marketing Impact
At SegmentationPro, we believe segmentation should be more than just a statistical exercise—it should be a strategic engine that drives real decisions and measurable results. Whether you’re refining your brand strategy, targeting high-value customers, or launching new products, our solution helps you uncover the customer groups that truly matter—and act on them with confidence
Segmentation Philosophy — Actionable,
Differentiated, and Grounded in Reality
At the core of our segmentation philosophy is a simple idea: a true segmentation scheme must uncover groups of customers or prospects that would respond differently to changes in the marketing mix, based on their distinct needs, behaviors, or values. These segments must be more than just statistical clusters—they must be strategically useful.
To ensure this, we adhere to three essential criteria:
Be real — Can we recognize these groups in the real world? Have you encountered them before in your business?
Be well-differentiated — Do the segments lead to different marketing approaches? Would you talk to them differently?
Be identifiable and actionable — Can the marketing team reliably find and reach these groups in real life, through media targeting and tailored communications?
We design segmentation to be a long-term investment. The output isn’t just a report—it’s a decision-making tool. We begin every project by aligning on your business objectives: what decisions will the segmentation guide?
What does success look like? What kind of segments would actually move the needle for your business?
Analytical Approach — Proprietary Bayesian Mixed Modeling
Our clustering approach is powered by a Bayesian mixed modeling algorithm developed in-house. This allows us to explore thousands of potential solutions in every study—systematically evaluating options across different input combinations, distance measures, and model configurations.
What makes our algorithm different is that it:
Identifies both within-cluster similarity
and between-cluster differences
Handles different input types and
scales, including missing data
Incorporates weights and
accounts for correlations
between variables
Statistically determines the optimal
number of segments
Produces robust outputs for
accurate classifier models
Process & Tools — From Raw Data to Strategic Activation
Our segmentation process is comprehensive, hands-on, and designed to deliver actionable insights at every step. Here’s what it includes:
1
Input selection: Behavioral, psychographic, demographic, and geographic variables—focused on real differentiation
2
Survey design: Clean measurement using MaxDiff, semantic differentials, and “check all that apply” (no biased Likert scales)
3
Model exploration: We test thousands of models and retain only those with strong statistical structure
4
Solution evaluation: Detailed Excel workbooks with segment summaries, F-stats, classifier accuracy, and identity matrices
5
Classifier delivery: Excel-based typing tool with 80%+ accuracy in under 5 minutes
6
Optional integration: Mapping segments to your CRM for data enrichment and media targeting
7
Optional deliverables: From persona summaries in Word to PowerPoint decks for internal storytelling
Ultimately, our goal is to make segmentation replicable, interpretable, and actionable—not just as a one-off exercise, but as a living tool your team can use over time
Let SegmentationPro Power Your Next Marketing Move
With SegmentationPro, you don’t just get insights—you get a framework for action. From strategy toexecution, we help you understand your customers, prioritize your efforts, and personalize your marketing at scale. Let’s turn segmentation into your most powerful competitive advantage.
