- DCMPro
Powering Decisions with Advanced Discrete Choice Modeling
At DCMPro, we believe that understanding real‑world choices is the key to predicting market
behavior—and driving smarter business decisions. Our end‑to‑end Discrete Choice Modeling solution
leverages proprietary Bayesian methods, creative experimental design, and intuitive simulation tools
to turn everyday decision‑making into your competitive advantage.
DCM Philosophy — Beyond the Hammer and Nail
Discrete choice experiments (DCEs) are at the heart of DCMPro—but we don’t treat them as a one‑size‑fits‑all hammer. Instead, we see DCM as a versatile toolbox that can be tailored to any business challenge. Our philosophy rests on three pillars:
Real‑world relevance: We craft choice tasks that mirror the decisions your customers actually make.
Creative problem solving: We ask more than “Which would you buy?”—we invent scenarios that uncoverhidden drivers of preference and purchase.
Actionable insights: We transform raw choice data into clear recommendations, from pricing and product features to go‑to‑market strategies.
By viewing every project through this lens, we ensure our models aren’t just statistically sound—they’re strategically impactful.
Analytical Approach — From Data Collection to Simulation
Our end‑to‑end process is built on our in‑house Bayesian engine, which runs every step from survey
design to simulation. Here’s how we spin the DCM wheel:
Experiment Design:
Custom DCEs that capture
trade‑offs, feature interactions,
and real‑world constraints.
Simulation & “What‑If”
Analysis:
Stand‑alone simulator lets you
test pricing scenarios, feature
bundles, and market entry
strategies in minutes.
DCM
Model Estimation:
Bayesian estimation of choice
models handling heterogeneity,
missing data, and complex
correlation structures.
Segmentation & MaxDif:
Integrated advanced
segmentation and MaxDiff
methods to uncover distinct
customer groups and priority
attributes.
Data Fusion:
Merging choice data with
your CRM, web analytics,
and transaction records
to enrich insights.
At every step, we fine‑tune our algorithms and designs based on your objectives, ensuring that the final models are both accurate and business‑ready.
Analytical Approach — From Data Collection to Simulation
DCMPro isn’t just a report—it’s a living system you and your team can use every day. Our standard deliverables include:
- Survey blueprints and experimental design specifications
- Bayesian model outputs with in‑depth statistical diagnostics
- Segment profiles and MaxDiff attribute rankings
- Data‑fusion scripts for seamless integration with your data warehouse
- Interactive “What‑If” simulator with exportable dashboards
- Training workshops and comprehensive documentation
- Optional add‑ons: full PowerPoint decks, custom APIs, or bespoke integrations with your marketing and analytics platforms
Let DCMPro Drive Your Next Big Decision
With DCMPro, you gain more than a modeling service—you gain a partner committed to pushing the boundaries of choice analytics.
Ready to see how people’s real‑world choices can power your strategy?
